NDA at 2014 China Rendez-Vous Yachting Exhibition and Industrial Forum
“SO! DALIAN”- the international yachting exhibition was successfully held by China Rendez-Vous at East Port Marina in Dalian from July 3 to 6, 2014. Architectural practice NDA as strategic partner and one of the exhibitors interacted with industrial experts and visitors via art display, delivering a grand gathering of marine and yachting culture.
How the event came into being-original concept
NDA is entrusted by Dalian East Port developer to take charge of regional planning of East Port. NDA endeavors to create it into a large-scale waterfront and culture complex. As a leader pioneering in yachting and marine culture, NDA not only focuses on planning itself, but on extended follow-up as well. It’s devoted to integrate resources, facilitating organizer Rendez-Vous and East Port developer.
“NDA provides design and activation services, i.e. to gain popularity through soft events and get project to be known,” NDA president Mr. Delarue says, “And yachting club is a window showcasing East Port, making it more well-known to promote brand image, meanwhile it displays luxurious lifestyle represented by marine culture.”
Investment, design, experience and activation are the four core key words that NDA adhere to, providing services from market research, overall design to follow-up operation. As a highly-recognized industrial leader, NDA conveys much more than design itself embedded with commercial success and social value.
“Dream Destinations” Art Display
To celebrate NDA’s 10-year access to marine market in China and illustrate the marine culture festival, NDA proposed and hosted a “Dream destinations” papery art installation. The event attracted a crowd of marine culture lovers came over and communicate each other.
The installation as a public-oriented exposure to marine culture combines architecture and art as one. It inspires marine culture lovers’ awareness and curiosity to their dream destinations lying deep within. Visitors committed their sailing dreams and prospect of marine life to “Dream Destinations”. They embrace exotic culture with open-mindedness, exploring inspirations within and unknown world.
“The event witnessed heated participation and positive feedback from individual visitors. We were so excited to receive hundreds messages from NDA Wechat account everyday during the event. NDA vice president Ms. Laura Qiu said,
“This exhibition intends to cultivate marine dream among Chinese, stimulating them to be a leader immersed in marine culture.”
“Dream Destinations Aperitif” run concurrently with the art display added brilliance for the event, which attracted a crowd of industrial key players to be involved creating dreams-cape for enjoyment. They worked out their blueprints for dream destinations and shared understanding for marine culture.
2014 International Forum on Yacht Industry
2014 International Forum on Yacht Industry inaugurated simultaneously with the event. NDA CEO Mr. Emmanuel Delarue and VP Ms. Laura Qiu shared with visitors their speech on the scientific planning and urban layout of public marinas.
NDA Group is a leading architectural design and marketing consultant practice. With Headquarter in Lyon of France, it has branches in Shanghai of China and Dubai of Middle East. NDA entered market in China at the beginning of 2001, since when NDA has accomplished over 200 successful projects in more than 20 countries. NDA is specialized in four main markets including waterfronts, leisure & tourism, culture & events and commercial. It’s devoted to create value beyond design.